Table 1 Description of negative and positive drivers influencing the tone of digital conversations
Tone | Factor | Description | Hispanics (%) | Non-Hispanics (%) |
|---|---|---|---|---|
Negative | Life impact | Negative impact of depression in their life | 18 | 26 |
Toll on others | Negative impact of their state of depression on other people close to them | 21 | 19 | |
Treatment complications | Negative impact of the treatment on their life | 26 | 20 | |
Stigma | Fear of being labeled as “a crazy person” | 21 | 12 | |
Lack of treatment efficacy & others | Fact that the treatment is not showing the desired result | 14* | 23 | |
Positive | Support | Support they have received from their HCP, their caregiver, friends and others | 25 | 22 |
Treatment efficacy | Perceived positive impact of the treatment in their lives | 19 | 28 | |
Enablement/control | A new found control over the condition, which enables them to get back to their lives | 25 | 26 | |
Enhanced outlook | More positive perspective on their life, usually expressed when their state of depression is under control and treated | 28 | 24 | |
Others | Other motivations to be positive when talking about depression | 3 | 0 |